About the Gallery Sorelle Sciarone
How it started
Why are there so many exceptional painters but not receiving the recognition they deserve? Why is art so expensive?
As an Art Historian, Tascha often sees thousands of paintings, famous and new, every day. A prestigious art fairs, however, she keeps on seeing the same thing. Very few women, while in her village and her life, she meets exceptional artists and painters regularly? She also sees a lot of terrible paintings; she does not consider art. Yet why are these excellent paintings thrown together with art that still needed to be refined?
How we set about to solve this
Tascha started Gallery Sorelle Sciarone to represent all the amazing artists she has met. Starting small, she emailed all the artists in her village to send her their art. She evaluated a few thousand artworks. She turned 15 artists away for every artist she met up with within her town and the surrounding area. After that, she ended with the initial six artists: Adéle du Plessis, Gemma Jonker, Els Kampert, Marko Klomp and Monique Leliefeld.
Since then, she still scouts artists deliberately, and every month another 50 artists from all over the world contacted her, seeking gallery representation. Since the initial six artists from 2019, she has only considered two more artists. Jeanette Olyhoek and Fiona J. Williams. Thea van Doorn was recommended in 2020, and in 2021 the gallery had the pleasure of starting a working relationship with Negar Rashidi and Yvette van den Boogaard.
In 2019, the Gallery only sold three paintings. A little bit disheartening, but in 2020, the Gallery sold sixteen paintings, even though there was a pandemic and all the planned art fairs were closed. Now fourteen does not sound like a lot, but most small and starting galleries expect to sell seven to fourteen paintings a year without going to an art fair. It takes decades to become a gallery that sells 56 paintings a year by just being open.
The choice of being online only until 2022 saved us a whole lot of pain during the ongoing epidemic. Our online presence is strong and attracting curious first-time collectors. The Gallery is a year and a half old and going more robust than we anticipated, despite the hardship of the year. With collectors mainly from France and Belgium.
Early 2020 Tascha Sciarone, met gallery owner Mariella van der Net from Domo Eclectica, and they have been fostering a working relationship between their galleries. Gallery Sorelle Sciarone and Domo Eclectica are poised to work together starting late 2021.
In tandem, the very talented Art Historian Wouter Maas has been overseeing and editing the exhibitions to be presented in book form.
When the gallery space opens later in 2021, you are all invited to receive the gallery's first journal catalogue of all art and exhibitions over 2020-2021.
We are an online Gallery that aims to bring the talented work of amazing artists to a large public. Everyone deserves a beautifully made painting in their house.
We bring our talented artists to the broader European and Asian households.
Our focus at the moment is on artists in the region of Voorschoten (where we are based), Wassenaar, Leiden, Den Haag, Delft and Rotterdam (The Netherlands). Second, we aim to represent female artists of 50 years or older who have created art or have only just been able to focus on their artistic careers. Tascha inspiration for the angle of the gallery is her mother, an artist who has always painted. However has not had the time to focus on her career, as she was the mother of six children. Now that they are grown, she has more time to spend on her artistic pursuits; this gallery wants to represent female artists and give them to the world.
The quality of the artwork by our artists is stunning. Our only role is to find them and present them to the world.
Art and History
On a larger scale, during Tascha Sciarone study to become an Art Historian at Leiden University, many pensioners studied art as a second degree after a lifetime of being a doctor or lawyer. Almost everyone professed a love that they were not allowed to pursuit when they were younger. Men were hammered to find a well-paying job, to support their families, as sole breadwinners and women stayed at home to raise the children. Now they are part of the art world, which has drastically changed these last years. We aim at the gallery to add our expertise to this movement.
This gallery is also aimed at inter-sectional equality/feminism. We want to provide a platform for talented individuals to exhibit and sell their art. We are starting with privileged individuals who have had secondary education or the ability to study with artists. Hopefully, we will build out a more comprehensive representation and mentorship in the gallery with our initial successes.
Gallery Sorelle Sciarone now and in the future
For now we are an online gallery, aiming to open a brick-and-mortar gallery in 2022 after attending the art fairs with our roster of talented artist.
We are all about paintings!
A small selection of paintings available at Gallery Sorelle Sciarone. Please use the button to go to the complete curated collection available.
We write about art, collecting and artist here. We post on Instagram, Facebook and Linkedin.
Use our #gallerysorellesciarone or #sorellesciarone to find us or tag us.
Our primary focus is on art for the home, but we often collaborate with interior designers or office furnishes to deliver art suited for public spaces. We have a wide network of artist in the region and can help find a matching artist.
We have worked together with the following industries
Health Care Institutes
The gallery is managed by Tascha Sciarone
Tascha Sciarone manages Gallery Sorelle Sciarone. She has a master in Arts & Culture from the University of Leiden, The Netherlands. Click on her picture for more information.